About Our Founder

Guided by Principle. Driven by Purpose.

Born and raised in Los Angeles as the youngest of six children, Alvin Parra was instilled with a lifelong mission to help others. From serving as Student Body President at his high school, to working in the halls of Congress, the LA County Board of Supervisors, and the LA City Council as a Legislative Aide, Alvin has never stopped helping others.

As politics grew more contentious, he transitioned to a new calling in 2007 and became a financial advisor. Today, he leverages his extensive research and legislative experience to serve individuals and families with accurate financial knowledge, protecting and growing their assets and legacies.

Registered Investment Advisor

Licensed Insurance Agent

Medicare Specialist

Employee Benefits specialist

Estate Planning

Meet Your Advisor

Alvin Parra

Financial Advisor & Founder, Blue Canyon Wealth

Alvin received his California Life and Health license in 2007, along with his Series 6/63 licenses. In his second year, he became the top retirement producer in his agency and a product trainer for over 100 agents. Wanting to serve his clients better, he founded Strategic Choices Inc. in 2011.

In 2018, Alvin obtained his Series 65 license and founded Strategic Choices Wealth Advisors, an RIA firm, to help clients with low-fee, quality, and transparent investments. As an independent agent and advisor, Alvin offers clients what is genuinely in their best interests.

As a licensed legal document preparer, Alvin also helps clients create revocable living trusts. To make estate planning more affordable, he founded www.EZlivingtrust.com—a platform created specifically to help working-class families access a quality estate plan, because too many of his financial advisory clients were unable to pay over $3,000 for one.

Registered Investment Firm

State-registered RIA operating under a strict fiduciary standard for all investment advice.

Licensed Insurance Agency

Full-service insurance agency offering life, health, Medicare, and annuity solutions.

Holistic Planning

Wealth management, retirement, and estate strategies under one roof.

Fiduciary Standard

Legally obligated to act in your best interest — always, without exception.

Education & Leadership

Academic Engine

1991

UCLA — B.A. in Political Science

While initially track-engineered for a degree in Engineering at the University of California, Los Angeles (UCLA), Alvin realigned his core focus toward structural governance and consumer frameworks, receiving his Bachelor of Arts degree in Political Science in 1991.

Public Leadership

1991 - 2007

Congressional Aide & Legislative Policy Manager

Driven by an active commitment to consumer representation, Alvin served as a Field Representative to U.S. Congressman Edward Roybal, advancing to Washington, D.C. as a Congressional Legislative Aide on the House Select Committee on Aging.

Upon returning to Los Angeles, he orchestrated system operations for L.A. County Supervisor Gloria Molina, acting as her Legislative Policy Manager for the Los Angeles County Metropolitan Transit Authority where he coordinated capital deployment architectures that successfully secured over $300 million to complete the Gold Line light rail infrastructure. He capped his public management tenure deploying community operations as the Field Director for L.A. City Council District 14.

Financial Advocacy

2007 - Present

Fiduciary Advisor & Three-Term NAIFA President

Transitioning into Financial Services in 2007, Alvin secured his insurance and securities credentials learning to help families. launching Strategic Choices in 2011 and expanding his practice into a clean Registered Investment Advisory (RIA) firm where he serves as Chief Operating Officer.

His commitment to industry excellence led him to volunteer with and be elected to three consecutive terms as President of the Los Angeles Chapter of the National Association of Insurance and Financial Advisors (NAIFA) from 2022 to 2024, helping other advisor and agents expand their knowledge and advocate for positive legislation to help consumers.

Foundational Roots

Family Values

Alvin was the first of his siblings to be born in the United States. Tragically, his father passed away in an accident in 1970 when Alvin was just two years old. Thanks to a small, structured life insurance policy, his newly widowed immigrant mother and her six children were able to secure a stable foundation by making a large down payment to buy a home.

To help support the household during those challenging years, Alvin's two oldest brothers served in the Vietnam War, reliably assisting their mother with the mortgage and basic family needs upon their return.

His mother, the ultimate pillar of the family, passed away in 2022. Her profound, lifelong message acts as the baseline driving Alvin's personal and professional code every single day:

"Always give back to this amazing country that provided our family with so much security and opportunity."

Alvin has two sons: Alexander, who graduated from UC Berkeley with a degree in Computer Science and now works for a high-tech company in San Francisco, and Nicholas, who is currently pursuing a Computer Science degree at Cal State Long Beach.

Personal Pursuits

The Handyman Mindset

When he isn’t designing independent wealth strategies or structural legacy options, Alvin loves working with his hands. Bringing an analytical and practical engineering methodology to every project he encounters, he has physically drawn and built three residential structures from the ground up, and consistently enjoys tackling complex home repairs as a skilled handyman.

Official USPTO Patent • 2020

The Shower Funnel

Alvin’s natural problem-solving capability led him to invent and manufacture a highly efficient water conservation product called the Shower Funnel. This distinct apparatus safely attaches directly to a standard shower head, capturing and preserving the clean cold water volume typically lost and wasted down the drain while waiting for the plumbing system to heat up.

The system was officially granted a utility patent by the United States Patent and Trademark Office (USPTO) following a rigorous five-year research, testing, and system development framework.

BLUE CANYON W E A L T H

Fierce advocates for your health and wealth. Registered Investment Advisory firm and licensed Insurance Agency serving individuals, families, and business owners across California and beyond.

CA Insurance Lic. #0F70455 | CRD #292525

Individuals

Employers

Company

Investment Disclosure: Blue Canon Wealth Management ("BCW") is a Registered Investment Adviser. Registration does not imply a certain level of skill or training. The information on this website is for informational purposes only and should not be construed as investment advice. Past performance is not indicative of future results. Investing involves risk, including the possible loss of principal. BCW does not provide tax or legal advice. Please consult a qualified tax or legal professional for advice specific to your situation.

Insurance Disclosure: Alvin Parra is also licensed as an insurance agent. Insurance products including annuities, life insurance, Medicare, and health insurance are offered through the insurance agency. Insurance products are not FDIC insured, not bank guaranteed, and may lose value. Fixed and fixed-index annuities are insurance products. Annuity guarantees rely on the financial strength and claims-paying ability of the issuing carrier.

Not a Deposit · Not FDIC Insured · Not Insured by Any Federal Government Agency · Not Guaranteed by Any Bank or Savings Association · May Go Down in Value

Form ADV Part 2A (Firm Brochure), Form ADV Part 2B (Brochure Supplement), and Form CRS (Client Relationship Summary) are available upon request or by clicking the links above. Blue Canon Wealth's CRD number and full regulatory disclosures are available on the SEC's Investment Adviser Public Disclosure website at adviserinfo.sec.gov.